FAQ

What is marketing and process automation?

Marketing and process automation involves using technology to automate repetitive marketing tasks and processes. This allows teams to focus on strategic and creative tasks, improving efficiency and productivity.
How can marketing automation benefit my business?

Marketing automation can: Save time by automating repetitive tasks. Improve campaign effectiveness through targeted and personalised messaging. Increase efficiency by streamlining workflows. Enhance customer engagement and satisfaction.
What types of tasks and workflows can be automated?

Common tasks and workflows that can be automated include: Email marketing campaigns. Social media posting and management. Customer segmentation and targeting. Lead Nurturing Reporting and analytics.
How do I get started with marketing automation?

To get started: Identify repetitive tasks and processes within your marketing team. Choose a marketing automation platform that suits your needs. Integrate the platform with your existing tools and systems. Set up workflows and automation rules. Monitor and optimise your automated processes.
What platforms do you support?

We support most commonly used platforms for messaging, document creation and task management. Some of these include: HubSpot Mailchimp Microsoft Teams Slack Google Chat ASANA Trello
Can automation work for small businesses?

Absolutely! Automation can be particularly beneficial for small businesses by reducing the workload on small teams, allowing them to focus on growth and customer engagement.
How do you ensure the quality of automated content?

We ensure quality by: Using advanced AI models trained on industry-specific data. Customising the automation to match your brand’s tone of voice and guidelines. Incorporating regular reviews and feedback loops to refine and improve outputs.
What kind of support do you offer?

We provide comprehensive support, including: Initial setup and onboarding. Ongoing technical support. Training sessions and resources.
How can I measure the success of my automation efforts?

You can measure success by: Tracking key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates. Analysing the time saved on automated tasks. Monitoring customer engagement and feedback.
How do I request a demo?

To request a demo, simply click the "Contact" button on our website and fill out the form. One of our representatives will contact you to schedule a personalised demonstration.
Where is Light House Digital based?

Light House Digital is based in Sydney Australia and focuses on bespoke workflow optimisation for business in Australia and New Zealand. Our mission is to provide workflow solutions that fit with businesses current tech stack.
How do I access make.com?

Make.com acts as the backbone to many automation flows. You can get started for free at make.com
How do I automate workflows?

To automate your workflow, begin by identifying repetitive tasks that take up time, like data entry or campaign management. By mapping out the processes that are eating into your day, you can streamline these tasks and focus on more important work. At Light House Digital, we help businesses create customised automation solutions that work with the tools you already use, saving time and boosting productivity. If you need assistance with setting up automation for your business, feel free to get in touch for a tailored solution.
What is digital workflow automation?

Digital workflow automation is the use of technology to automate repetitive, manual tasks in a business process. By setting up automated workflows, routine actions such as data entry, email sending, or report generation are completed automatically without human intervention. This saves time, reduces errors, and allows teams to focus on more strategic and creative tasks. At Light House Digital, we tailor workflow automation solutions to fit your business needs, making your processes faster and more efficient.
What is the difference between RPA and workflow automation?

The key difference between RPA (Robotic Process Automation) and workflow automation lies in their focus and application. RPA is designed to mimic human actions, automating specific tasks usually done manually, like copying data between systems or handling repetitive tasks in a sequence. It works at the user interface level, simulating clicks, typing, and navigating software, without changing the underlying systems. Workflow automation focuses on automating entire processes or workflows, often involving multiple steps, tasks, and team members. It integrates different tools and systems, ensuring tasks are completed in the right order, automatically triggering actions based on predefined rules. In short, RPA handles specific tasks, while workflow automation handles the overall process, improving efficiency across the board. At Light House Digital, we help businesses implement both, depending on their needs.